Business owners are obsessed with search engine optimization (SEO). SEO can consume hours of time, thousands of dollars, and lead to sleepless nights. The reason that business owners do this is because success with search engines leads to money in their pocket.
Most job seekers aren’t aware of it, but they can play the search game also. Not with search engines, but with job boards.
Employers who use job boards to find candidates are performing searches. For a job seeker to be successful with job boards, it helps to be aware of two job board search optimization (JBSO) techniques.
The first technique involves an understanding of how job boards sort resumes. When an employer does a search, looking to fill a position, the results are returned with the newest resumes at the top. This makes sense when considering that older resumes are more likely to have already found employment.
If some time has passed since you posted your resume to a job board, you need to do something in order get your resume back on top of the search results. All you need to do is update your resume and repost it on the job boards. Don’t radically rewrite your resume, simply change a phrase or two. After you repost to the job boards, like magic you will be back on the top of the search results. Do this every week in order to stay on top.
The second JBSO technique involves keywords. Keywords are the search terms that an employer uses to find candidates for a particular position. For example, a search for a database administrator would include the following phrases: database, DBA, SQL, SQL Server, Oracle, DB2, etc. I’m sure I missed some, but the point is made. You must know what the appropriate keywords for the position you are trying to obtain and make sure those words appear in your resume.
Use these two tools to increase your success with job boards. If you need help with you job search please visit my website or call me at (954) 839-8552.
Happy Job Hunting
Kenneth M. Lowrey
A Plus Professional Resumes
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